|Table of Contents|

Differential pricing decision-making on spot space under dynamic game of air freight transport companies(PDF)

《交通运输工程学报》[ISSN:1671-1637/CN:61-1369/U]

Issue:
2019年05期
Page:
162-169
Research Field:
交通运输规划与管理
Publishing date:

Info

Title:
Differential pricing decision-making on spot space under dynamic game of air freight transport companies
Author(s):
YU Shu-nan12 YANG Zhong-zhen3 CHEN Kang4 ZHANG Wei5 YAO Yuan-yuan1
(1. College of Transportation Engineering, Dalian Maritime University, Dalian 116026, Liaoning, China; 2. Logistics Research Institute, Dalian Maritime University, Dalian 116026, Liaoning, China; 3. Faculty of Maritime and Transportation, Ningbo University, Ningbo 315211, Zhejiang, China; 4. School of Maritime Economics and Management, Dalian Maritime University, Dalian 116026, Liaoning, China; 5. Australian Maritime College, University of Tasmania, Launceston 7250, Tasmania, Australia)
Keywords:
air transportation revenue management differential pricing dynamic pricing spot markets sale period
PACS:
V352
DOI:
-
Abstract:
In order to study the differential pricing decision-making problem of two air freight transport companies on the same air route, the space pricings of two companies at each sale stage were determined by building a dynamic game pricing model. Dalian Airport and China Southern Airlines on the Dalian-Guangzhou air route were selected to analyze the space pricing and revenue in spot market. Analysis result shows that when the two companies adopt the differential pricing mode, the prices at stages 1-4, 5-6, 7-10, and 11 are 9.7, 12.6, 13.6 and 15.2 yuan·kg-1, respectively. When the two companies adopt the single pricing mode, the prices at each stage are 12.1 yuan·kg-1. Therefore, under the dynamic game pricing mode, no matter the differential pricing mode or single pricing mode is adopted, the prices of the two companies at each sale period are completely the same. When the two companies adopt the differential pricing mode and single pricing mode, respectively, the revenues at all stages are 50 928 and 49 519 yuan, respectively, which indicates that in the spot market, adopting the differential pricing mode to sell spaces will make more revenue than adopting the single pricing mode. When the ratio between the levels of the booking demands influenced by own pricing and opponent's pricing is 1.5, 2.0 and 2.5, respectively, the space prices of the two companies in each period decrease gradually, which indicates that the closer the impact of the pricing of the two companies on the booking demands is, the more the room for increasing space prices for the two companies is, and the more the revenues are. 1 tab, 7 figs, 30 refs.

References:

[1] 朱金福,刘 凤,高 强.航空货运客户细分与客户价值分析方法[J].交通运输工程学报,2005,5(2):73-76.
ZHU Jin-fu, LIU Feng, GAO Qiang. Analysing method of customer segmentation and customer value of air cargo[J]. Journal of Traffic and Transportation Engineering, 2005, 5(2): 73-76.(in Chinese)
[2] WANNAKRAIROT A, PHUMCHUSRI N. An overbooking model for air cargo industry under stochastic booking request and show-up rate[J]. Applied Mechanics and Materials, 2015, 799/800: 1393-1397.
[3] ZOU L, YU C, DRESNER M. The application of inventory transshipment modeling to air cargo revenue management[J]. Transportation Research Part E: Logistics and Transportation Review, 2013, 57: 27-44.
[4] MOUSSAWI-HAIDAR L. Optimal solution for a cargo revenue management problem with allotment and spot arrivals[J]. Transportation Research Part E: Logistics and Transportation Review, 2014, 72: 173-191.
[5] FENG Bo, LI Yan-zhi, SHEN Hua-xiao. Tying mechanism for airlines' air cargo capacity allocation[J]. European Journal of Operational Research, 2015, 244(1): 322-330.
[6] HUANG Kuan-cheng, LU Heng. A linear programming-
based method for the network revenue management problem of air cargo[J]. Transportation Research Part C: Emerging Technologies, 2015, 59: 248-259.
[7] AMARUCHKUL K, COOPER W L, GUPTA D. Single-leg air-cargo revenue management[J]. Transportation Science, 2007, 41(4): 457-469.
[8] HUANG Kuan-cheng, CHANG Ko-chen. An approximate algorithm for the two-dimensional air cargo revenue management problem[J]. Transportation Research Part E: Logistics and Transportation Review, 2010, 46(3): 426-435.
[9] 雷丽彩,周 晶.考虑超售的多级运价航空货运容量分配模型[J].中国民航大学学报,2009,27(5):44-48.
LEI Li-cai, ZHOU Jing. Capacity control model of air cargo in multi-price level system based on overbooking[J]. Journal of Civil Aviation University of China, 2009, 27(5): 44-48.(in Chinese)
[10] SUN Xi-an, LI Xue-feng, CHENG Hua. A pricing method for small-size cargo express service in long distance highway transportation[J]. Journal of Transportation Systems Engineering and Information Technology, 2013, 13(3): 115-120.
[11] OTERO D F, AKHAVAN-TABATABAEI R. A stochastic dynamic pricing model for the multiclass problems in the airline industry[J]. European Journal of Operational Research, 2015, 242(1): 188-200.
[12] CHEW Ek-peng, LEE Chu-lung, LIU Ru-jing. Joint inventory allocation and pricing decisions for perishable products[J]. International Journal of Production Economics, 2009, 120(1): 139-150.
[13] CIZAIRE C, BELOBABA P. Joint optimization of airline
pricing and fare class seat allocation[J]. Journal of Revenue and Pricing Management, 2013, 12(1): 83-93.
[14] YOON M G, LEE H Y, SONG Y S. Dynamic pricing and capacity assignment problem with cancellation and mark-up policies in airlines[J]. Asia Pacific Management Review, 2017, 22(2): 97-103.
[15] 彭 庆,李 豪.考虑乘客策略行为的航空客运收益管理模型[J].工业工程,2011,14(4):160-165.
PENG Qing, LI Hao. Airline revenue management with strategic passengers[J]. Industrial Engineering Journal, 2011, 14(4): 160-165.(in Chinese)
[16] 李 豪,熊中楷,屈卫东,等.基于乘客分类的航空客运座位控制和动态定价综合模型[J].系统工程理论与实践,2011,31(6):1062-1070.
LI Hao, XIONG Zhong-kai, QU Wei-dong, et al. Optimal seating control and dynamic pricing for airline tickets with passenger segment[J]. Systems Engineering—Theory and Practice, 2011, 31(6): 1062-1070.(in Chinese)
[17] 罗 利,萧柏春.航空客运平行航班动态定价模型[J].中国管理科学,2012,20(3):104-111.
LUO Li, XIAO Bai-chun. The dynamic pricing model for airline parallel flights[J]. Chinese Journal of Management Science, 2012, 20(3): 104-111.(in Chinese)
[18] 刘 沁,彭 怡.航空货运动态定价鲁棒优化模型[J].武汉理工大学学报(信息与管理工程版),2013,35(3):418-422.
LIU Qin, PENG Yi. A robust dynamic pricing model of air cargo[J]. Journal of Wuhan University of Technology(Information and Management Engineering), 2013, 35(3): 418-422.(in Chinese)
[19] 倪冠群,徐寅峰,徐玖平.航空收益管理价格和座位在线联合控制策略[J].管理科学学报,2014,17(7):10-21.
NI Guan-qun, XU Yin-feng, XU Jiu-ping. Competitive analysis of revenue management: online joint pricing and booking strategies[J]. Journal of Management Sciences in China, 2014, 17(7): 10-21.(in Chinese)
[20] 高金敏,乐美龙,曲林迟.基于离散时间的定价与舱位控制联合决策[J].交通运输工程学报,2016,16(6):125-131.
GAO Jin-min, LE Mei-long, QU Lin-chi. Joint decision making of pricing and seat inventory control based on discrete time[J]. Journal of Traffic and Transportation Engineering, 2016, 16(6): 125-131.(in Chinese)
[21] RAZA A S, AKGUNDUZ A. An airline revenue management pricing game with seat allocation[J]. International Journal of Revenue Management, 2008, 2(1): 42-62.
[22] LUO Li, PENG Ji-hua. Dynamic pricing model for airline
revenue management under competition[J]. Systems Engineering—Theory and Practice, 2007, 27(11): 15-25.
[23] ZHAO Xuan, ATKINS D, HU Ming, et al. Revenue
management under joint pricing and capacity allocation competition[J]. European Journal of Operational Research, 2017, 257(3): 957-970.
[24] GRAUBERGER W, KIMMS A. Airline revenue management games with simultaneous price and quantity competition[J]. Computers and Operations Research, 2016, 75: 64-75.
[25] KO Y D. An airline's management strategies in a competitive air transport market[J]. Journal of Air Transport Management, 2016, 50: 53-61.
[26] 王晓立,马士华.航空货运市场运力分配及定价的协调问题研究[J].工业工程与管理,2010,15(1):65-68.
WANG Xiao-li, MA Shi-hua. Research on capacity allocation and pricing coordination in the air cargo market[J]. Industrial Engineering and Management, 2010, 15(1): 65-68.(in Chinese)
[27] 周寅艳,彭 怡.航空货运收益管理动态定价模型[J].武汉理工大学学报(信息与管理工程版),2012,34(4):519-522.
ZHOU Yin-yan, PENG Yi. A dynamic pricing model for airline cargo revenue management[J]. Journal of Wuhan University of Technology(Information and Management Engineering), 2012, 34(4): 519-522.(in Chinese)
[28] 高金敏,乐美龙,曲林迟.基于超模博弈的定价与舱位控制联合决策研究[J].交通运输系统工程与信息,2015,15(6):6-12.
GAO Jin-min, LE Mei-long, QU Lin-chi. The joint decision making research of pricing and seat inventory control based on supermodel game[J]. Journal of Transportation Systems Engineering and Information Technology, 2015, 15(6): 6-12.(in Chinese)
[29] 栾维新,张 旭,赵冰茹,等.诱发客流影响下高速铁路及航空运输客票动态定价研究[J].铁道运输与经济,2012,34(7):8-13.
LUAN Wei-xin, ZHANG Xu, ZHAO Bing-ru, et al. Research on dynamic ticket pricing of high-speed railway and air transportation under influence of induced passenger flow[J]. Railway Transport and Economy, 2012, 34(7): 8-13.(in Chinese)
[30] 罗 咪.航空公司货舱舱位控制研究[D].南京:南京航空航天大学,2011.
LUO Mi. Research on slot inventory control of airline cargo[D]. Nanjing: Nanjing University of Aeronautics and Astronautics, 2011.(in Chinese)

Memo

Memo:
-
Last Update: 2019-11-13