|Table of Contents|

Selection game model of air service provider based on corporate social responsibility(PDF)

《交通运输工程学报》[ISSN:1671-1637/CN:61-1369/U]

Issue:
2015年02期
Page:
90-99
Research Field:
交通运输规划与管理
Publishing date:

Info

Title:
Selection game model of air service provider based on corporate social responsibility
Author(s):
WANG Gui-hua1; 2;  LI Nan1
1. School of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, Jiangsu, China; 2. School of Commerce and Logistics, Jiangsu Vocational and Technical Institute ofEconomics and Commerce, Nanjing 211168, Jiangsu, China
Keywords:
air transportation;  air service provider;  corporate social responsibility;  selection game;  supply chain;  cooperation type
PACS:
F560.6
DOI:
-
Abstract:
The concept of corporate social responsibility was proposed, and the performance level and performance strength of corporate social responsibility for air service provider were redefined. The game case between the core enterprise of supply chain and air service provider was divided into four types, and the selection game model of air service provider based on corporate social responsibility was set up. The critical cooperation intentions of short-term cooperation and long-term cooperation for the core enterprise of supply chain and the critical performance probabilities of short-term cooperation and long-term cooperation for air service provider were calculated, and the relationship between the performance level of corporate social responsibility and the selection of air service provider was analyzed. Analysis result shows that when the performance level of corporate social responsibility for air service provider is 0.5, the core enterprise of supply chain requires that the performance probability of corporate social responsibility for general air service provider should be over 40%, and the performance probability of corporate social responsibility for strategic air service provider should be over 80%. When the cooperation intention of core enterprise for supply chain is over 41.67%, the general air service provider will actively perform the corporate social responsibility, but only when the cooperation intention is over 83.33%, the strategic air service provider will actively perform the corporate social responsibility. When the performance level of corporate social responsibility for air service provider is 0.1, 0.2, 0.3, 0.4, 0.5, 0.6, 0.7, 0.8, 0.9 respectively, the core enterprise of supply chain requires that the performance probability of corporate social responsibility for strategic air service provider should be over 94.6%, 90.0%, 86.2%, 82.6%, 80.0%, 77.5%, 75.3%, 73.3%, 71.6% respectively. Compared with the traditional method, the proposed model not only defines the specific requirements between general air service provider and strategic air service provider, but also reveals the essential relationship between the performance level of corporate social responsibility and the selection of strategic air service provider. 2 tabs, 11 figs, 25 refs.

References:

[1] 王 洋,张子刚,郭志东,等.企业联盟高失败率的原因剖析与对策[J].科技进步与对策,2002(11):98-100. WANG Yang, ZHANG Zi-gang, GUO Zhi-dong, et al. The cause of high failure rate in enterprise alliance[J]. Science and Technology Progress and Policy, 2002(11): 98-100.(in Chinese)
[2] HARRIGAN K R. Strategic alliances and partner asymmetries[J]. Management International Review, 1988, 28: 53-72.
[3] COASE R H. The nature of the firm[J]. New Series, 1937, 16(4): 386-405.
[4] PARKHE A. Strategic alliance structuring: a game theoretic and transaction on cost examination of interfirm cooperation[J]. Academy of Management Journal, 1993, 36(4): 794-829.
[5] HEIDE J B, MINER A S. The shadow of the future: effects of anticipated interaction and frequency of contact on buyer-seller cooperation[J]. Academy of Management Journal, 1992, 35(2): 265-291.
[6] KOGUT B. The stability of joint ventures: reciprocity and competitive rivalry[J]. Journal of Industrial Economics, 1989, 38(2): 183-198.
[7] CARROLL A B. A three-dimensional conceptual model of corporate performance[J]. Academy of Management Review, 1979, 4(4): 497-505.
[8] CARTER C R, JENNINGS M M. Social responsibility and supply chain relationships[J]. Transportation Research Part E: Logistics and Transportation Review, 2002, 38(1): 37-52.
[9] GOERING G E. Corporate social responsibility and marketing channel coordination[J]. Research in Economics, 2012, 66(2): 142-148.
[10] LOMBART C, LOUIS D. A study of the impact of corporate social responsibility and price image on retailer personality and consumers’reactions(satisfaction, trust and loyalty to the retailer)[J]. Journal of Retailing and Consumer Services, 2014, 21(4): 630-642.
[11] 胡孝权.企业可持续发展与企业社会责任[J].重庆邮电学院学报:社会科学版,2004,16(2):123-125.HU Xiao-quan. Corporate sustainable development and corporate social responsibility[J]. Journal of Chongqing University of Posts and Telecommunications: Social Science Edition, 2004, 16(2): 123-125.(in Chinese)
[12] 李培林.论企业社会责任与企业可持续发展[J].现代财经(天津财经学院学报),2006(10):11-15.LI Pei-lin. The study on the corporate social responsibility and sustainable development[J]. Modern Finance and Economics-Journal of Tianjin University of Finance and Economics, 2006(10): 11-15.(in Chinese)
[13] 张彦宁.企业社会责任的新内涵[J].企业管理,2005(1):78-79.ZHANG Yan-ning. The new meaning of corporate social responsibility[J]. Enterprise Management, 2005(1): 78-79.(in Chinese)
[14] McWILLIAMS A, SIEGEL D S, WRIGHT P M. Corporate social responsibility: strategic implications[J]. Journal of Management Studies, 2006, 43(1): 1-18.
[15] CARTER C R, KALE R, GRIMM C M. Environmental purchasing and firm performance: an empirical investigation[J]. Transportation Research Part E: Logistics and Transportation Review, 2000, 36(3): 219-228.
[16] 李 正. 企业社会责任与企业价值的相关性研究——来自沪市上市公司的经验证据[J].中国工业经济,2006(2):77-83.LI Zheng. A study on relation of corporate social responsibility and corporate value: empirical evidence from Shanghai securities exchange[J].China Industrial Economy, 2006(2): 77-83.(in Chinese)
[17] 齐殿伟,诺 敏,王玉姣.我国企业社会责任对财务绩效影响研究[J].经济纵横,2013(11):82-84.QI Dian-wei, NUO Min, WANG Yu-jiao. Study on the influence of corporate social responsibility in China on financial performance[J]. Economic Review, 2013(11): 82-84.(in Chinese)
[18] 曾 明,刘佳依,钟 周.企业社会责任与财务绩效关系实证研究[J].财会通讯,2013(9):19-21.ZENG Ming, LIU Jia-yi, ZHONG Zhou. An empirical research on relationship between CSR and financial performance[J]. Communication of Finance and Accounting, 2013(9): 19-21.(in Chinese)
[19] 王茂祥.企业社会责任管理及其与和谐社会建设的关系[J].改革与战略,2012,28(12):117-120.WANG Mao-xiang. Management of corporation social responsibility and its relationship with the construction of the harmonious society[J]. Reformation and Strategy, 2012, 28(12): 117-120.(in Chinese)
[20] CILIBERTI F, PONTRANDOLFO P, SCOZZI B. Logistics social responsibility: standard adoption and practices in Italian companies[J]. International Journal of Production Economics, 2008, 113(1): 88-106.
[21] RIYANTO Y E, TOOLSEMA L A. Corporate social responsibility in a corporate governance framework[R]. Singapore: National University of Singapore, 2007.
[22] 龙继林.对我国航空运输企业社会责任的思考[J].管理世界,2011(1):60-61.LONG Ji-lin. Thinking on the social responsibility of Chinese air transport enterprise[J]. Management World, 2011(1): 60-61.(in Chinese)
[23] 辛 磊,贾 妍.基于博弈论的供应链战略合作伙伴选择[J].系统工程,2011,29(4):123-126.XIN Lei, JIA Yan. The choice of supply chain partners based on game theory[J]. Systems Engineering, 2011, 29(4): 123-126.(in Chinese)
[24] 汪 忠,吴 琳,张乾梅,等.基于模糊综合评价法的社会企业合作伙伴选择研究[J].财经理论与实践,2013,34(4):104-108.WANG Zhong, WU Lin, ZHANG Qian-mei, et al. The partner selection of social enterprise based on fuzzy comprehensive evaluation[J]. The Theory and Practice of Finance and Economics, 2013, 34(4): 104-108.(in Chinese)
[25] 买 生,匡海波,张笑楠.基于科学发展观的企业社会责任评价模型及实证[J].科研管理,2012(3):148-154.MAI Sheng, KUANG Hai-bo, ZHANG Xiao-nan. The corporate social responsibility evaluation model based on the concept of scientific development[J]. Science Research Management, 2012(3): 148-154.(in Chinese)

Memo

Memo:
-
Last Update: 2015-04-30