|Table of Contents|

Influence of airport coach service reliability on airport market share during market cultivation period(PDF)

《交通运输工程学报》[ISSN:1671-1637/CN:61-1369/U]

Issue:
2014年01期
Page:
84-
Research Field:
交通运输规划与管理
Publishing date:

Info

Title:
Influence of airport coach service reliability on airport market share during market cultivation period
Author(s):
YANG Zhong-zhen;  LU Jing;  BAO Hong-li
School of Transportation Management, Dalian Maritime University, Dalian 116026, Liaoning, China
Keywords:
traffic planning;  market cultivation period;  market share;  cumulative prospect theory;  choice habit;  behavior simulation
PACS:
U492.43
DOI:
-
Abstract:
Based on the cumulative prospect theory, the choice behavior habit of passenger on airport was analyzed. According to the habit damping rule, the change process of choice behavior for passenger on airport was gotten. According to the change process of choice behaviors for all passengers during market cultivation period, the increase curve of market share was gotten after the airport coach service was carried out. The air trip data of Wuxi City in 2006-2009 were taken as an example, the influence of airport coach service reliability on airport market share during market cultivation period was analyzed. Analysis result indicates that after airport coach from Nanjing Lukou International Airport runs, the passengers who choose Shanghai Pudong International Airport will change to choose Nanjing Lukou International Airport after experiencing more than 8 trips when the choice habit strength equals to 0.52. The market share of Nanjing Lukou International Airport reaches the stationary value after the cultivation period of 26 months. When the fluctuation range of running time for airport coach decreases from ±15 min to ±5 min, the market cultivation period for Nanjing Lukou International Airport will reduce by 12 percent, when the the fluctuation range increases from ±15 min to ±25 min, the market share is around 20 percent. The effects of new service from Nanjing Lukou International Airport will not show immediately but gradually appear with time. The market share will increase as the reliability of airport coach increases. 2 tabs, 7 figs, 21 refs.

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Last Update: 2014-03-20